TCL Nxtwear G has just launched an incredible new smart glass, equivalent of watching a 140-inch screen! The brand wanted an Influencer Marketing campaign with brand and product awareness as the main objectives, mainly in Australian, US and UK markets.
By using the #SmartVision hashtag as the key message, three influencers were contracted to work on the campaign. Their work generated impressive Engagement Rates, well above industry average and even surpassing it by 3 points!
A large amount of organic content was also published due to the influencer’s genuine interest and appreciation for the products. This led to additional content for TCL, not only promoting the new Nxtwear G, but also the TCL 20 Pro 5G at no extra cost.