Pret A Manger

Pret’s mission has been always simple: To serve freshly made food and good organic coffee.

 

The UK-based international brand has worked hard to maintain and spread their strong brand values, aiming to actually make a difference regarding what a good food and coffee franchise should be. 

 

The campaign focused on highlighting their new Coffee Subscription – a pioneering service that would allow customers to enjoy endless organic barista-made drinks for just £20 a month.

 

The campaign, consisting of activations from 12 different influencers, made the launch and was praised and enjoyed by 8 out of 10 people, also reaching almost half a million people on Instagram Stories alone!

+480,000
Reach on IG Stories
30,000
Engagements on IG Posts
+4,400
Link Clicks on IG Stories
3.6%
Average Engagement rate
400,000
Referred Followers
+1,200,00
Combined following
12
Contracted Influencers
+270,000
Reach on IG Posts

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