With price, quality and sustainability deeply rooted in its DNA, this Swedish brand is a key player in the worldwide fashion market.


H&M wanted a spectacular AW 2022 Influencer Marketing Campaign, where the themes of female empowerment and sustainability would be the stars of the show. 


We decided to go with six influencers (five regular collaborations and one brand ambassador) who would create casual and relatable content. Not only did this campaign have an astounding ER compared with the market average of 2.5%, it also reached over 300,000 people through Instagram Stories.


This is really impressive considering the combined following of the Influencers was 766,000!

In Collaboration with Mousee

Combined Following
Average IGS Engagement Rate
Impressions on IG Stories
Contracted Influencers
Reach on IG Stories

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