By now, you probably know who we are and what we’re all about. But, there are still a lot of things you may not know about us that make us stand out from the crowd!
We are The Good Egg, , an award winning Hispanic-Asian boutique agency operating in the influencer marketing Industry. Our unique position within the industry comes from our unmatched attitude towards how we treat the influencers we work with as an agency. To put it bluntly, we’re tired of the bullsh*t. Through treating influencers like humans instead of algorithms or cash-cows, we have sustainably expanded our international team and created hugely successful campaigns with strict ethical values at the forefront. There’s still a lot, however, that people may not know about us and our journey to get to where we are now. So, here are five key (and probably unknown!) facts about The Good Egg!
Yup, it’s true! We were founded at a kitchen table in Dalston, East London (where Nat and Project Manager Shar were living at the time!) just two weeks before the Coronavirus pandemic began. We know this sounds crazy – but it worked. Our Founder Nat came up with the concept at her kitchen table after realising she didn’t agree with how the big businesses were doing influencer marketing, believing there was a need for a kinder, more human way to do it. So, after over years working at big agencies like Publicis Media and Freuds, Nat realised we could do influencer marketing better, charging clients less, offering more and dropping all the unnecessary faff which is not directly related to the success of a campaign.
With no loans, no overdrafts and no funding whatsoever, we have paved the way as a thriving boutique agency that has been profitable from day one through nothing but hard work, dedication and word of mouth! In an industry such as this, this is basically unheard of! Not only does this show our commitment to the company, but it also means our long-term goals are always being closely considered. This is never a bad thing, as without long-term goals startups can quickly crumble! Being self-funded gives us more control over how the business operates – with micromanaging being something we avoid at all costs! Finally, another critical aspect of being self-funded is being able to take a step back and look at your company from an outside perspective. It’s easy to be passionate about an idea, but understanding where the gaps in the market are is crucial. Building ideas based on solid facts and evidence will always help support future growth!
Currently, we span across the U.K., Spain and Malaysia but work with people from all over the globe. Not only this, but most of our team are multilingual too, speaking at least two languages! The advantages of this are endless, and despite currently operating mainly in Spain and the U.K., there is always potential for expansion elsewhere. Not only does working for a multinational agency allow you to learn about other cultures on a personal level, but your insights and creativity will thrive through working with people from all walks of life. In environments where people have different views and ideas, it is likely you’ll become even more inventive as other perspectives are shared and compared. Of course this comes with challenges, too, as we can rarely physically work together. We work hard to counteract this issue, though, and ensure we are constantly checking-in with each other and carefully track our progress as a team!
The benefits of this are huge, too! Millennials and Gen-Zers are notorious for having extremely high standards and particular attitudes towards their expectations from companies. Basically, they have been found to give far more consideration to the quality of their products and services – as well as paying close attention to any sustainability issues than older generations. This is something that we ensure transfers to our campaigns, with ethics and sustainability always at the forefront. What’s more, for promotional purposes a Millennial and Gen-Z team is invaluable as the latest technology and trends can’t ever be ignored. We’re not saying we’re all computer-wizzes, of course, but the reality is that we probably spend a lot more time on social media platforms than our parents! This means we are more highly tuned to the latest goings-on and trends, so are far more likely to know what’s working and what isn’t!
Our client list includes Pepe Jeans, Stereo, Photobox, Pret A Manger, Hackett, XGimi, Oppo, TCL, H&M, Nordstrom, TikTok, Manual, Cheerz, and many more. Not only have we created incredibly effective campaigns (with results to show it!) with big names such as these, but we have also managed to maintain hugely positive relationships with such brands that result in highly successful and often ongoing projects. You can check out the ‘Our Work’ section of the website to find out more information about some of our favourite campaigns! This being said, watch this space, as we have lots of exciting projects with new brands coming up later this year.